Richard Montanez Net Worth 2024: Age, Bio, Wife And Career

NameRichard Montanez
Age66 Years
Date of Birth1958
Father NameNA
Mother NameNA
Height5 feet 8 inches
Weight80 kg
Skin ColorWhite
Hair ColorBrown
Eye ColorBlack
Maratial StatusMarried
ProfessionEntrepreneur, Writer, Public Speaker
Net Worth$15 Million

Who is Richard Montanez?

Richard Montanez is a successful American entrepreneur, writer, and public speaker who claims that he has invented the most popular snack Flamin’ Hot Cheetos. Richard’s story is very inspiring. He became the chief executive of Frito-Lay after starting his career as a janitor. 

In this article, we’ll explore Richard Montanez net worth, early life, career, family, and more details, and we’ll also let you know that he really created Flamin’ Hot Cheetos. Let’s find out.

Richard Montanez Net Worth

As of 2024, Richard Montanez net worth is estimated at around $15 million. He started his career as a janitor at Frito-Lay and later became the company’s chief executive officer. Most of his net worth has come from his career at Frito-Lay, where he served for 43 years and retired in 2019. He has made money from other sources, such as book writing, and appearances as a public speaker and it says that he charges between $10k and $50k per appearance as a speaker.

Richard Montanez Net Worth
Richard Montanez Net Worth

Richard Montanez Biography

Early Life

Richard Montanez was born in 1958 in Mexico to a Mexican-American family. He belongs to a middle-class family. Richard was one of his ten siblings and he grew up in a migrant labor camp in Guasti, a small community outside of Los Angeles. His parents’ profession was farming, and he also used to help them in the fields while growing up. He faced poverty, discrimination, and low self-esteem as a child.

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Richard Montanez dropped out of school after the fourth grade because he struggled with English and felt ashamed of his lack of education. He never learned to read or write properly and had to rely on his wife, Judy to help him with paperwork and communication. That is the reason why he started doing low-paying jobs when he was very young; he was not good at getting an education, so he decided to learn valuable skills and do jobs to help his family.


Richard Montanez married Judy in the early 1980s, and they have three sons together. Judy has been his biggest supporter and partner throughout his life and career. She encouraged him to pursue his ideas and helped him prepare for his presentations at Frito-Lay.

Richard Montanez Wife Judy
Richard Montanez Wife Judy


Richard Montanez is a devout Christian who credits God for his success and blessings. He is also passionate about helping others achieve their dreams and potential. He mentors young people, especially from minority backgrounds, and shares his wisdom and experience with them. He also supports various charities and causes that benefit the Latino community.


Richard Montanez lives a humble, grounded lifestyle despite his wealth and fame. He resides in Rancho Cucamonga, California, where he bought his first house in 1987. He drives a pickup truck and prefers to wear casual clothes. Richard enjoys spending time with his family, friends, and church members. He also likes to cook Mexican food and eat Flamin’ Hot Cheetos.


Richard Montanez started his career as a janitor at Frito-Lay’s Rancho Cucamonga plant in 1976, when he was 18 years old. He worked hard and learned everything he could about the company and its products. He also had a knack for innovation and creativity.

Montanez claims Flamin’ Hot invention

Richard came up with the idea for Flamin’ Hot Cheetos in 1989 when he saw that there was no spicy snack for the Latino market. He took home some unflavored Cheetos and seasoned them with chili powder and other spices. He then called the CEO of Frito-Lay, Roger Enrico, and pitched his idea to him over the phone. Richard was invited to present his product in person at the headquarters in Texas, where he impressed the executives with his samples and marketing strategy.

His invention was a hit and became one of the best-selling snacks in the world. It also spawned a line of Flamin’ Hot products, generating billions of dollars in revenue for Frito-Lay. Richard Montanez was promoted to various positions within the company, eventually becoming an executive vice president of multicultural sales and community activation for PepsiCo North America.

Frito-Lay on Flamin’ Hot invention

Richard Montanez claim of inventing Flamin’ Hot Cheetos has been disputed by Frito-Lay and other former employees who say that he had nothing to do with the product’s development or launch. They say that the Flamin’ Hot Cheetos were created by a team of marketers, product developers, and sales reps in 1990, two years before Richard Montanez says he invented them. They also say that Roger Enrico did not join Frito-Lay until 1991 and that McCormick was the one who supplied the seasoning for the snack.

In 2018, Frito-Lay conducted an investigation and concluded that Richard Montanez did not create Flamin’ Hot Cheetos or any Flamin’ Hot products. 

They issued a statement saying,

 “We value Richard’s many contributions to our company, especially his insights into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products to him.”

Montanez refutes Frito-Lay’s statement on Flamin’ Hot

Richard Montanez has denied the allegations and maintained his version of the story. He has accused Frito-Lay of trying to erase his legacy and discredit his achievements. Richard has also received support from fans, celebrities, and media outlets who believe in and admire him.

Richard Montanez Age, Height and Weight

Richard Montanez was born in 1958 and is 66 years old as of 2024. He is 5 feet 8 inches tall, and his weight is 80kg.

Richard Montanez Books

Richard Montanez is also an author and has written different books, of which “Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive” and “A Boy, a Burrito, and a Cookie: From Janitor to Executive.”

Richard Montanez Social Media Presence

Richard Montanez has a strong social media presence, with over 109k followers on Instagram and over 50k followers on Twitter. He posts inspirational messages, photos, and videos of his life and work. He also promotes his books and events on his platforms.


Richard Montanez life story is an inspiration for millions. He started his career as a janitor, retired as the CEO of Frito-Lay, and earned a net worth of $15 million. He is a self-made person who has achieved everything in his life on his own. 


What is Richard Montanez Net Worth?

As of 2024, Richard Montanez net worth is $15 million.

How old is Richard Montanez?

Richard Montanez is 66 years old as of 2024.

Did Richard Montanez invent Flamin’ Hot Cheetos?

 Richard Montanez claims that he invented Flamin’ Hot Cheetos in 1989, when he was a janitor at Frito-Lay. However, Frito-Lay and other former employees claim that a group of marketers, product developers, and sales reps developed the product in 1990 and not him.

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